Lesson Structure

There are 8 lessons in this course:

1. Introduction
2. Success & Failure What makes the Difference?
3. Promotional Strategies are different on the internet
4. Optimizing Web Site Potential
5. Increasing Web Site Exposure
6. Automating Supply of Goods, Services and Cash flow
7. Managing Constant Change
8. Dealing with E Commerce Problems

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

• Recognise the nature and scope of e commerce
• Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
• Develop strategies for promotion of business activity using broad e commerce tools.
• Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
• Develop strategies that will cause growth in Web Site exposure.
• Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
• Develop methods for managing change within the e commerce context.
• Manage risk within the e commerce context in order to minimise the impact of problems that emerge.

What You Will Do

• Research demographic information in a specific locality that may be relevant in profiling a particular market sector (You are free to select any market sector that is relevant, or of interest to yourself
• Investigate how credit cards work for a business. As a business operator, how do you process a payment; how do you get paid, and what costs are involved. How does an Eftpos machine work, and why would a business use this rather than other methods of processing credit cards?
• Go to http://www.dmoz.com and work out how to submit a website. Go through the process but do not do the actual submission. Explain the steps taken to submit the site
• Consider ways an e marketing strategy could be used for selling motor cars need to be different to an e marketing strategy for selling books?
• Present a plan for marketing a service or product using e commerce
• What are the advantages and disadvantages of using a PR firm to promote a web site rather than doing it yourself?
• How would you decide on the value of listings on different Search Engines and Directories?
• Surf the net to identify different sites, each using one of the following marketing types:
• Compare these 4 different sites and make notes about how well you feel each is marketing itself and why.
• Develop a Marketing plan for a web site that includes both online and offline promotions.
• Using a budget of $5000, outline how and on what you would spend the money, using at least3 types of paid advertising and 3 types of free advertising
• How can a potential buyer determine whether it is safe to use their credit card number over the internet?
• How would you respond if a potential customer in another country says they want to purchase from you; but insists they pay you in their country’s currency; and not yours?
• What is the fastest way of getting a payment made by a customer to appear in your own bank account?
• Banking on-line is becoming an accepted norm by society.
• List the different on-line services being offered by banks today.
• Consider three different products offered electronically.
• Name them and then explain how you would arrange delivery of these products.
• Give reasons why you chose those particular modes of delivery.

EXAMPLES OF WHAT YOU MAY DO IN THIS COURSE 

• Research demographic information in a specific locality that may be relevant in profiling a particular market sector (you are free to select any market sector that is relevant, or of interest to yourself).
• Investigate how credit cards work for a business. As a business operator, how do you process a payment; how do you get paid, and what costs are involved. How does an Eftpos machine work, and why would a business use this rather than other methods of processing credit cards?
• Go to http://www.dmoz.com and work out how to submit a website. Go through the process but do not do the actual submission. Explain the steps taken to submit the site
• Consider ways an E-marketing strategy could be used for selling motor cars need to be different to an E-marketing strategy for selling books?
• Present a plan for marketing a service or product using E-commerce
• What are the advantages and disadvantages of using a PR firm to promote a web site rather than doing it yourself?
• How would you decide on the value of listings on different Search Engines and Directories?
• Surf the net to identify different sites, each using one of the following marketing types:
• Affiliate marketing; Free Content Marketing; Buzz Marketing and User Group Marketing. Compare these 4 different sites and make notes about how well you feel each is marketing itself and why.
• Develop a Marketing plan for a web site that includes both online and offline promotions.
• Using a budget of £5,000, outline how and on what you would spend the money, using at least 3 types of paid advertising and 3 types of free advertising
• How can a potential buyer determine whether it is safe to use their credit card number over the internet?
• How would you respond if a potential customer in another country says they want to purchase from you, but insists they pay you in their country's currency and not yours?
• What is the fastest way of getting a payment made by a customer to appear in your own bank account?
• Banking on-line is becoming an accepted norm by society. List the different on-line services being offered by banks today.
• Consider three different products offered electronically. Name them and then explain how you would arrange delivery of these products. Give reasons why you chose those particular modes of delivery.

What Are the Advantages of Studying with ACS Distance Education?

• You can start at any time to suit you.
• The courses are self-paced.
• You can study when and where suits you. They are flexible to fit in around you and your lifestyle.
• Keep up to date on your learning.
• Update your CV.
• It is not just a course, it is a package of learning that includes – course notes, tutor feedback, self-assessment tests, research tasks and assignments.
• Our tutors are all experts in their field, with years of experience in their field.
• They are also keen and enthusiastic about their subject and enjoy working with students to improve their knowledge and skills.
• Courses are also updated regularly to meet the demands of the changing needs for knowledge and to keep our courses up to date.

What Next?

Why should I do this course?

• Electronic commerce has become such a core function of most business
• Understand how business can develop over the internet
• Position your own business to take advantage of the opportunities provided by the internet. 

Improve your business, job and career prospects by enrolling on this e-commerce course today.

You can enrol today by clicking the “Enrol Now” button above.

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