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FARM TOURISM BTR205

Duration (approx) 100 hours
Qualification To obtain formal documentation the optional exam(s) must be completed which will incur an additional fee of £30. Alternatively, a letter of completion may be requested.

 

Ever wondered where your milk comes from? Well, the good news is there is probably an agribusiness nearby that will show you exactly how it’s done, and maybe give you a taste along the way! Agritourism is the combination of tourism and agribusiness, where people can experience, learn, taste, and see how products are grown and manufactured. Tourism itself is tricky business, but so is agriculture. By combining the two into experiential opportunities, farmers and rural communities can benefit from diversified income while visitors can enjoy all the sights and sounds that visiting rural and farming communities offers. This 100-hour course explores all the aspects of agritourism you might need to consider to start your own venture, or just appreciate the technical side of business like marketing, promotion, planning, customer care and facilities considerations. 

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Please note, choosing offline (USB stick) will attract a 5% surcharge on top of the course fee

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COURSE STRUCTURE AND CONTENT

There are 8 lessons in this course:

1. The Scope and Nature of Rural and Agricultural Tourism

  • Background and History of Farm Tourism
  • Forms of Agribusiness for Managers and Farmers
  • Agritourism Beyond the Farm
  • Types of Agricultural Tourism
  • Possible Issues
  • Animal Welfare

2. Creating an Agritourism Setting

  • Planning Your Offering
  • Resource Management
  • Selecting Target Markets – Market Segmentation
  • Marketing Approaches
  • Legal and Health & Safety Requirement

3. Managing an Agritourism Business

  • Managing the Physical Resources
  • Managing People
  • Setting up and Running a Farm Shop

4. Agricultural Tourism Accommodation

  • Styles of Accommodation
  • Costing Accommodation
  • Maintenance
  • Farm Tours and Activities
  • Identifying Major Target Groups
  • Tours Within the Farm
  • Tour Schedules and Bookings

5. Designing and Conducting Tours and Activities

  • Creating and Delivering Activities
  • Creating Activities Outside the Farm – Mobile & Online

6. Agritourism Events

  • Types of Agricultural Events
  • Planning for an Agricultural Event
  • Phases of Delivering an Agricultural Event
  • Dealing with Event Issues
  • Managing Visitor Access

7. Marketing and Promoting an Agritourism Business

  • Introduction to Customer Relationships
  • Customer Care Policy
  • Customer Care – Levels of Involvement
  • Effective Communication
  • Dealing with Complaints
  • Self-Evaluation
  • Maximising Customer Service
  • Importance of Market Research
  • Analysing Costs and Benefits

8. Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project 

 

COURSE AIMS

  • Determine agritourism prospects for a property or wider community in a rural area.
  • Identify and plan development of potential agritourism attractions.
  • Explain critical tasks that require management in an agritourism enterprise.
  • Compare options for providing accommodation facilities and services for agricultural tourism.
  • Explain some of the considerations for designing and conducting various activities for agricultural tourism, including farm tours.
  • Explore the diverse activities possible for agritourism and your region and globally.
  • Identify the most appropriate agritourism marketing tools to effectively promote your business.
  • Create and present a plan with specific strategies for integrating an element of farm tourism into the operation of an existing agricultural business.

 

WHAT YOU WILL DO

  • Find and investigate marketing materials that promote agritourism.
  • Observe behaviours of the animals in agritourism and consider the animal welfare.
  • Identify potential hazards in agribusiness including how event organisers mitigate hazards.
  • Perform a S.W.O.T.  analysis to help identify the events Strengths, Weaknesses, Opportunities and Threats in an agritourism business.
  • Investigate the creation, sales or service of a food product related to an agribusiness, such as a café, food truck or road-side stall.
  • Research how and where you might go to recruit staff for your business including seasonal workers such as backpackers or fruit pickers.
  • Consider the physical and safety resources required to run an agribusiness.
  • Identify utilities and furnishings that you both consider to be essential and non-essential.
  • Identify of costs associated with the accommodation (budget, intermediate and luxury) and estimate amounts for each.
  • Explore and experience virtual or mobile farm tour activities.
  • Create a mind map for an agritourism event that you would like to run.
  • Identify the apparent success of an agritourism attraction based on observations such as potential income and public interest.
  • Research examples of advertising for agribusiness events in your area (billboards, signs, pamphlets, tv or radio advertisements, email etc) and conduct a cost benefit analysis, considering things like longevity, reach, target audience and monetary cost.
  • Integrate theoretical information to derive sensible solutions to potential problems involved in integrating farm tourism.

 
Courses can be started anytime from anywhere in the world!



Check out our eBooks

Business OperationsA text book for business students, or a guide book for anyone operating a business. Six chapters: Daily Challenges of Running a Business, Managing People, The Law, Fiance, Product Management and Risk Management.
Event ManagementThe Event Management ebook can be used as a reference for students or as a foundation text for professionals who need to know the finer details for organising an event. This book takes the reader through the all of the considerations that need to be looked at prior to, during and after an event is organised. The topics covered in the Event Management ebook are 1/ Scope and Nature of Event Management, 2/ Developing a Concept and Planning, 3/ Organising the Resources Required, 4/ Catering: Food and Drink, 5/ Promoting an Event, 6/ Managing the Clientele, 7/ Risk Management, Legalities and Contingency Planning, 8/ Delivering the Event, 9/ Organising Celebrations and Parties, 10/ Organising Exhibitions, 11/ Organising Conferences and Seminars and 12/ Working in the Event Industry.
Farm ManagementThe Farm Management ebook is a valuable piece of equipment for any farming student or current farmer. Improve your farm management skills or learn new skills and techniques. The topics covered within this Farm Management ebook include 1/ Scope and nature of the farm industry, 2/ The farm site, 3/ Production systems, 4/ Managing livestock, 5/ Managing pasture, 6/ Managing crops, 7/ Managing equipment and materials, 8/ Computer applications, 9/ Farm structures and buildings, 10/ Financial management, 11/ Marketing, 12/ Farm planning, 13/ Staff management, 14/ Water management and 15/ Diversification.
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way