Study Marketing Management to kick-start your career today.

• Develop your essential skills in business and marketing and get on the right track for a successful career.
• Learn more about business operations, marketing, advertising and promotions.
• This Advanced Certificate in Applied Management (Marketing) trains in you those practical skills needed to manage your business or to work in a company at a managerial level.
• Gain foundation knowledge and basic practical experience in business operations and marketing management to boost your confidence in moving to a new position or start your own company.
• Study 7 modules and complete a Workplace Project.

Marketing managers are employed to plan how to promote their employer’s or client’s product in the best way. They need to be good at communication, well organised and love to think of new ideas. Marketing managers also need to have management skills and be able to motivate and lead a marketing team.

There are also a lot of tight deadlines in the marketing world, so it is important to be able to work under pressure.

The type of work required will vary depending on your client or employer, but you may be involved in some or all of the following tasks as part of the job:

• Planning campaigns.
• Managing budgets.
• Making sure budgets are kept to.
• Analysing market trends.
• Designing strategies for marketing on social media, such as Facebook, Twitter, and Instagram.
• Attending trade shows and conferences.
• Sales meetings.
• Identifying target markets.
• Designing marketing to appeal to particular markets.
• Developing marketing strategies.
• Arranging brochure, poster and marketing materials to be printed and produced.
• Making sure deadlines are met.
• Monitoring the effectiveness of marketing campaigns and strategies.
• Managing a team of marketing staff.
• Marketing managers will be in charge of planning the direction of marketing campaigns. You need to be creative and well organised.

Opportunities

Marketing management offers you the opportunity to work in a fast based, creative and interesting job, where you can see the results of your work.

There are many opportunities in marketing as businesses, charities, governments, and most organisations use marketing staff to publicise their products and services. Even if they are not trying to sell something, they will be trying to let the public know. For example, a charity may try to encourage donations by using marketing.

With the internet, there are more and more marketing opportunities, besides posters, TV adverts and newspaper and magazine adverts, there are also almost limitless opportunities for marketing online and on social media.

Risks and Challenges

Hours can sometimes be irregular, as you may be required to travel, meet new clients, or attend conferences, trade shows and meetings. This will particularly be the case when a new campaign or initiative is being developed or launched.

Employers and clients will also expect results. They are using a marketing manager to sell their products and services and/or increase their public profile, so there will be pressure on you to get results.

How to become a Marketing Manager

Most are likely to begin their career by either studying marketing or working in a sales job. Learning the theory and practical experience are both important.

In small organisations; the marketing manager may need to multi-task with few or even no staff to help them. This can sometimes be a good first step toward a more senior position later on.

In large organisations, a marketing manager may have been a sales or marketing executive or assistant for several years before moving into a more senior role.

Often a marketing manager will have worked their way up through the marketing industry. Employers and clients are usually more interested in your track record, industry knowledge and skills than specific formal qualifications. Marketing managers have often held other roles within marketing, such as marketing assistant.

It is useful to take a course to gain entry to marketing as a career in the first place, such as a Marketing Psychology course, Sales Skills, Advertising and Promotions or similar. This will give you a good grounding into marketing and improve your chances of getting a job in marketing. Degree courses are often also used in marketing, but experience and your track record is more important. Once you are in marketing, you may be required to take further qualifications.

Relevant Study

The Advanced Certificate In Applied Management (Marketing) is a unique qualification providing learning in both business operations and marketing. In addition, the Workplace Project provides students with the opportunity to apply their knowledge gained through the course to an area or industry that is of particular interest to them, or which they work in.

The course can be started at any time. Because you study when you choose to, you can fit your studies around your existing commitments. This also means that you have the opportunity to apply what you learn from your studies to your work as you progress through the course.

The course has been developed by ACS and highly experienced specialists. You are supported in your studies by our tutors who have extensive real world experience.

You can enrol on the course at any time. If you have any questions, please  submit your questions to our specialist Business and Management tutors.