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CERTIFICATE IN HORTICULTURAL MARKETING VBS034

Duration (approx) 600 hours
Qualification

Learn theories of marketing and how to market horticultural products or services.

  • Learn about the fundamentals of marketing.
  • Understand about different market places and how to sell in them.
  • Learn about marketing within the horticultural industry.
  • Understand the different channels for supplying your product.
  • Complete six 100 hour modules that include e-Commerce Marketing, Horticultural Marketing, Marketing Foundations, Marketing Psychology, Advertising and Promotions and Marketing Systems.

Modules

Core ModulesThese modules provide foundation knowledge for the CERTIFICATE IN HORTICULTURAL MARKETING VBS034
 ADVERTISING & PROMOTING BBS202
 E-COMMERCE BIT100
 HORTICULTURAL MARKETING BHT304
 MARKETING FOUNDATIONS VBS109
 MARKETING PSYCHOLOGY BPS107
 MARKETING SYSTEMS BBS303

It's easy to enrol...

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Please note, choosing offline (USB stick) will attract a 5% surcharge on top of the course fee

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Learn the fundamentals of marketing and how to market horticultural products or services.

Would you like to improve your business or career?

Sell more horticultural products?

Then this could be the course for you. Learn more about marketing in general, but also specifically marketing in the horticultural industry.

  • Learn more about marketing practices, with part of your studies specifically focused on marketing in the horticultural industry.
  • Learn the theories and principles of marketing.
  • Learn about marketing horticultural products or services.
  • Understand the importance of customers and how to serve them.



Know Your Marketplace

To have a chance of succeeding you need to know your product and your marketplace.

The marketplace needs to be analysed prior to launching any new service or product. It also needs to be continually monitored and periodically analysed to keep abreast of changes in the market.

  • Look at the past and present, see trends, and use those trends to help predict the future.
  • Maintain a broad awareness of society, and use that awareness to foresee political, scientific and cultural influences before they impact upon your market.

Reading newspapers, keeping up to date with news and current affairs, attending conferences, reading trade magazines are all things that contribute to your ability to make educated guesses about future trends. Google Trends, industry reports, Census data and reports and many other resources are also valuable ways to research the market.

Try to identify short-term, medium-term and long-term trends in markets and develop contingency plans for dealing with these changes (even if only broad general contingencies). After this, watch the market, and be prepared to adapt and change as the market place changes.

Be Equipped to Succeed

Being aware of marketing approaches and methodology will help you in understanding how to approach the promotion and sales of products, and sustaining a business.

Successfully completing studies can provide you with the tools and potential to move toward your career goals.

Any Questions?

Our tutors are more than happy to answer any questions, so please click here to ask a question.

Request a copy of our handbook here.
Courses can be started anytime from anywhere in the world!

Meet some of our academics

Sarah RedmanOver 15 years industry experience covering marketing, PR, administration, event management and training, both in private enterprise and government; in Australia and the UK.
Timothy WalkerB.A.(Botany), RHS.M. Hort., Post.Grad.Dip.Ed. Former Director, Oxford Botanic Gardens.
Diana Cole (Horticulturist)Horticulturist, Permaculturist, Landscaper, Environmentalist. Holds a Diploma in Horticulture, degree in geography, permaculture certificate and various other qualifications. Between 1985 and 94, Diana was a task leader with the British Trust for Conservation Volunteers. Since 2001 she has been chairperson of the Friends of Mellor Park (with Stockport MDC). From 2005 she has worked exclusively in horticulture as proprietor of her own garden design and consultancy business in and around Derbyshire; and at the same time as part time manager of a small garden centre. Diana has been an enthusiastic and very knowledgeable tutor with ACS since 2008.
Kate Gibson B.Soc.Sc.15+ years experience in HR, marketing, education & project management. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia.


Check out our eBooks

Marketing PsychologyThe Marketing Psychology ebook will provide you with an understanding of the psychology behind the consumer decision making process. With 52 pages of insight into marketing psychology and consumer behaviour, this ebook help you understand consumers much more effectively. Marketing psychology is about understanding people’s purchasing behaviour and applying that understanding to the advertising, marketing and ultimately the selling of products or services.
English GrammarThe English Grammar ebook can be a great reference for students, people who are learning English and anybody who writes anything- ever. The English Grammar ebook takes grammar back to basics to help confirm correct use of grammar. Topics that are covered within this course include 1/ Introduction- the components of language, 2/ Types of words, 3/ Punctuation, 4/ Upper and lower case, abbreviations, numbers, bullet points and 5/ Using words together.
Event ManagementThe Event Management ebook can be used as a reference for students or as a foundation text for professionals who need to know the finer details for organising an event. This book takes the reader through the all of the considerations that need to be looked at prior to, during and after an event is organised. The topics covered in the Event Management ebook are 1/ Scope and Nature of Event Management, 2/ Developing a Concept and Planning, 3/ Organising the Resources Required, 4/ Catering: Food and Drink, 5/ Promoting an Event, 6/ Managing the Clientele, 7/ Risk Management, Legalities and Contingency Planning, 8/ Delivering the Event, 9/ Organising Celebrations and Parties, 10/ Organising Exhibitions, 11/ Organising Conferences and Seminars and 12/ Working in the Event Industry.
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way