The Certificate in Marketing course looks at the basics of marketing and selling. Marketing goes beyond just selling. It requires an open and trustful relationship, even in the short period of time when a sale happens between the sales person and client.
Marketing involves promoting, selling, delivering and providing an after sales service.
Where this Course Might Lead
- Marketing Manager
- Sales Representative
- Advertising agent, marketing consultant, customer service advisor, distribution manager, etc
The First Step in Marketing is to Find Customers
The way in which you find customers is currently changing; and is likely to keep changing.
In the early 1990's the internet brought about massive changes by connecting people around the world. The market for products and services is, therefore, potentially now a global one, depending upon the product or service you are promoting. The ways in which potential customers are reached and existing ones retained continue to develop, particularly with the use of social media. Many big businesses, such as Ford, currently use their facebook page to advertise their products.
The only thing that is constant about finding customers is that you need to be visible to people who are potential buyers. The ways in which you are able to be visible are going to keep changing as technology develops, media evolves and trends develop.
The course consists of six 100 hour modules and covers topics such as -
- Analysing the market
- E-commerce theories and practice
- Promotions
- Advertising
- Product development and much more....
DO YOU NEED TO STUDY MARKETING?
Some people seem to have a natural ability that would enable them to "sell ice to Eskimos".
This is a great starting point for any career in business, marketing or sales; but in today's world, marketing is far more sophisticated, and a natural ability to sell is only one of many things you need to know, understand and be able to do.
Any successful marketing needs to consider and master many things, including the following:
- Do you know how to raise visibility – do potential customers know that you exist?
- Can you reaching the right demographic, or are you often reaching the wrong demographic?
- Are you able to get noticed more than your competition?
- Are you able to get sufficient enquiries?
- Are you able to convert an appropriate % of enquiries to sales?
- Are you capable of making high value sales or low value sales?
- Do you know lots of different ways of capturing contact details of enquiries and customers?
- Are you naturally proactive about using contact details you capture?
- Do you know how to build return business and add on sales?
- Can you differentiate between ineffective and appropriate front line sales people? (Often businesses fail because they don’t use sales people who know how to close the sale).
- Do you understand the dangers of sales people misleading customers? (Getting sales based upon misleading information can result in a higher level of complaints).
- Can you determine the most appropriate type of marketing to use according to the situation?
- Do you know how to use different media to communicate and sell, including the internet and social media? There are many different ways to promote products and services available.
- Do you know how to conduct valid research into your competitors and analyze what they are doing.
If you already work in business and struggle with any of these; this course can help.
If you want to work in marketing, are you capable of doing the things raised in the list above?
If you have any weaknesses; don't let your competitors exploit them - enrol and upskill for the future.
Enrol today and learn how to be an excellent marketing person.
Any Questions?
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Request a copy of our handbook here.