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GARDEN TOURISM BTR303

Duration (approx) 100 hours
Qualification To obtain formal documentation the optional exam(s) must be completed which will incur an additional fee of £30 inc VAT. Alternatively, a letter of completion may be requested.

Learn About Garden Tourism!

Learn how to plan, develop, manage and market:

  • Garden tourism destinations
  • Gardening events
  • Garden tours
  • Gardening activities in the context of garden tourism

Garden tourism is a form of niche tourism which makes up a significant and large part of the global tourism industry.

Learn about the significance of garden tourism and how to successfully plan, develop and manage garden tourism destinations, gardening events and garden tours.

It's easy to enrol...

1
Select a payment plan:

2
Select a learning method

Please note, choosing offline (USB stick) will attract a 5% surcharge on top of the course fee

3

COURSE STRUCTURE

There are 9 lessons as follows:

1. Scope And Nature Of Garden Tourism

  • Types Of Gardens
  • The Place Of Gardens In Broader Tourism
  • Who Visits Gardens Or Garden Events and Why
  • Problems

2. Garden Destinations

  • Financial Viability
  • Types Of Tourist Attractions - Places
  • Garden Events
  • Add On Income

3. Creating And Managing A Destination

  • What Makes A Viable Garden Tourism Destination?
  • Planning A Destination
  • Locations, Regions, Countries
  • Managing A Destination

4. Garden Events

  • What Type Of Garden Event?
  • When To Conduct The Event?
  • Where To Conduct The Event?
  • Finalising Your Plan
  • Non-Garden But Related Events

5. Creating and Managing Garden Events

  • Phase 1 - Preparation
  • Phase 2 - Detailed Planning and Development
  • Phase 3 - Evaluation
  • Initiating A Garden Event
  • Set Up And Pack Up/Knockdown
  • Event Issues
  • Managing Visitor Access
  • Expo Stands

6. Garden Activities

  • Creating The Concept - What Garden Activities Could Be Delivered?
  • Planning Your Garden Activities - The Organisation
  • Delivering Garden Activities

7. Garden Tours

  • Why Create Garden Tours?
  • Part-Day and Day Tours
  • Creating Tour Packages
  • Insurance
  • What Comes Next?
  • Self-Guided Tours

8. Conducting Garden Tours

  • What Are You Featuring?
  • The Logistics Behind The Tour
  • Delivering The Tour
  • At The End Of The Tour

9. Marketing Garden Tourism

  • Getting Started
  • Marketing And Communication Approaches
  • Virtual Tours
  • Intermediaries
  • The Marketing Cycle

COURSE AIMS

  • Discuss the significance of gardens and gardening to tourism.
  • Identify the nature and scope of destinations that a garden traveller might consider visiting when travelling.
  • Determine, plan, develop and manage viable garden tourism destinations.
  • Determine the viability of a garden event and its components.
  • Explain how a gardening event can be successfully created and managed.
  • Explain the organisation and delivery of a range of gardening activities, in the context of garden tourism.
  • Explain how to plan garden tours.
  • Explain how to conduct a garden tour.
  • Determine effective marketing strategies for different garden tourism products. 

 
Courses can be started anytime from anywhere in the world!



Check out our eBooks

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Event ManagementThe Event Management ebook can be used as a reference for students or as a foundation text for professionals who need to know the finer details for organising an event. This book takes the reader through the all of the considerations that need to be looked at prior to, during and after an event is organised. The topics covered in the Event Management ebook are 1/ Scope and Nature of Event Management, 2/ Developing a Concept and Planning, 3/ Organising the Resources Required, 4/ Catering: Food and Drink, 5/ Promoting an Event, 6/ Managing the Clientele, 7/ Risk Management, Legalities and Contingency Planning, 8/ Delivering the Event, 9/ Organising Celebrations and Parties, 10/ Organising Exhibitions, 11/ Organising Conferences and Seminars and 12/ Working in the Event Industry.
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way
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