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ADVANCED CERTIFICATE IN APPLIED MANAGEMENT (PUBLISHING AND JOURNALISM) VBS001

Duration (approx) 900 hours
Qualification
Advanced Certificate

Study for a Certificate in Publishing and Journalism via Distance Learning 

  • Learn about the publishing industry, writing, graphic designers, photographers, sales, artists.
  • Nurture and develop your professional writing skills.
  • Learn about the whole industry.
  • Develop specialised skills in the writing and publishing industry.
  • A marketable qualification

Modules

Core ModulesThese modules provide foundation knowledge for the ADVANCED CERTIFICATE IN APPLIED MANAGEMENT (PUBLISHING AND JOURNALISM) VBS001
 BUSINESS OPERATIONS VBS006
 EDITING I - BWR106
 FREELANCE WRITING BWR102
 INDUSTRY PROJECT BIP000
 MANAGEMENT VBS105
 MARKETING FOUNDATIONS VBS109
 OFFICE PRACTICES VBS102
 PUBLISHING I - BWR107 (SELF PUBLISHING CHILDREN'S BOOKS)
 WORKSHOP I BGN103

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WRITING IS A BUSINESS
Successful writers often need to also be successful business men or women.
You must use common business practices in order for your business to be successful and to provide you with a good income. Things you need to consider include:

  • How to create an image; writers like any other business need to create a brand. The brand in this instance is the writer themselves. The writer needs to have exposure. You can achieve this through networking with potential clients, your peers and through blogs and social media pages. It is important to always project a very sharp and professional image.

  • See everything you write as an opportunity to generate income. You may have had a moment of inspiration, for example, and then written an article that could be of use to one of your contacts.

  • See opportunities as they arise – this may not necessarily be more work. An opportunity may also be the possibility of generating more income in the future. A good writer will develop a good reputation and use this reputation to gain references and recommendations, which in turn will generate more income into the future.

  • When you run any business you have to have consistent output. If you were running a shoe store (for example) you wouldn’t open the door to the public only when you felt like it, or when you need money to pay your bills – you would go broke in a very short time! The same principles of business apply to writing as a professional – don’t open the shop only when you want to generate income, you must consistently generate new work, establish new contacts and approach established ones with your work.

  • Keep abreast of what is happening in the writing world. Read blogs generated by your peers. Try to attend seminars and conferences attended by your peers. Knowledge of what is happening in the writing world can give you an edge – it will also inform you if certain publications are going out of print or going broke. It will give you an idea of what is selling, what isn’t and what the latest trends are. It also gives you an opportunity to network and further develop new possibilities.

  • Be organised – being disorganised can cost you income. Keep records of when, how and who you did work for and the type of work that was accepted by each of them; you can then look back over your records at any time to determine who you can submit work to, and how much you are likely to receive in payment.

  • How to minimize your income tax - there are many things you can claim as a writer - make sure that you are aware of what these are and that you keep receipts, travel logs etc. as required by the tax office.

  • Learn how to be a debt collector - don’t sit back and allow non-payers get away with it. Be prepared to follow up non-payments and be ruthless enough to send a solicitor’s letter if needed. Remember always that at the end of the day you are running a business.

  • Understand the importance of marketing and improving your work. As we said in the title of this chapter, “Not all Professional Writing is Profitable”, but you as a writer can do something to change that – whether you are a paid author or a self-published one. If you are a paid writer, the speed and quality of your writing can bring you more paid work. For a self-published writer, the more you work on marketing your work and improving your work, the more you can potentially sell.


Once you are established as a writer, you can start to become more selective about the work you take on. Spending many hours each day working for low pay rates making just enough to pay your bills, can burn you out. Having the confidence to reject some assignments (once you have established a network of work contacts) can be to your advantage. This is particularly true if the rate of pay for the work you do take on is also higher for the amount of output required.


How the Advanced Certificate is Assessed
The Advanced Certificate In Applied Management (Publishing And Journalism) requires approximately 900 hours of study. It is made up of seven 100 hour modules and a workplace project lasting 200 hours

To pass the course:–

1.    Pass all assignments on the seven 100 hour modules. There will be an assignment at the end of each lesson to submit to your tutor for marking and feedback.
2.    Pass eight examinations – one on each module. These are usually taken at the end of the module and can be arranged at a time and location to suit you.
3.    Complete a Workplace Project.  The project should last around 100 hours.  There are four options available to you to satisfy this requirement.  Don’t worry if you are not sure at this stage, your tutor will be there to help you every step of the way. This includes evidence of work experience or other studies or workshops, a research project or completion of Workshop I.
 
If you are not ready to study for the Advanced Certificate In Applied Management (Publishing And Journalism), then each of the modules are available to study as a course in their own right.


THE ADVANTAGES OF STUDYING WITH ACS

  • You can start the course at any time and study at your own pace.
  • Fit your studies around your own busy lifestyle - we provide full tutor support for all the time you are studying.
  • Study where you want to - online studies offer the flexibility for you to determine where and when you study.


WHY SHOULD YOU STUDY THIS COURSE?

  • Keep ahead of your competition - your professional writing skills are nurtured and developed throughout the course.

  • You learn about the whole industry - by studying with us you are laying a foundation to develop more specialised skills if you so choose.

  • Writers are both employed (e.g. by publishers or advertising companies), and work freelance - this course will help you how to approach different roles.

  • Learn how to market your own business or freelance services.


WHAT NEXT?


 

Enrol

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Get Advice

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Courses can be started anytime from anywhere in the world!

Meet some of our academics

Dr. Gareth PearceGraduated from the University of Nottingham in 1982 with a B.Sc.(Hons) in Animal Science. Between 82 and 85 worked as Research Assistant and Demonstator in Animal Science at the University of Leeds. Over more than 30 years he has furthered his studies, obtaining eight significant university qualifications including degrees in Veterinary Science, Wildlife Conservation and Animal Behaviour. Gareth has significant teaching experience around the world as a faculty member at eight different universities including Associate Professor at Murdoch University and Director of Studies in Veterinary Science at Cambridge University. He has over 100 prestigious research papers published, and enjoys an outstanding international reputation in the fields of animal and veterinary science.
Jade SciasciaBiologist, Business Coordinator, Government Environmental Dept, Secondary School teacher (Biology); Recruitment Consultant, Senior Supervisor in Youth Welfare, Horse Riding Instructor (part-completed) and Boarding Kennel Manager. Jade has a B.Sc.Biol, Dip.Professional Education, Cert IV TESOL, Cert Food Hygiene.
Maggi BrownMaggi is regarded as an expert in organic growing throughout the UK, having worked for two decades as Education Officer at the world renowned Henry Doubleday Research Association. She has been active in education, environmental management and horticulture across the UK for more than three decades. Some of Maggi's qualifications include RHS Cert. Hort. Cert. Ed. Member RHS Life Member Garden Organic (HDRA) .


Check out our eBooks

English GrammarThe English Grammar ebook can be a great reference for students, people who are learning English and anybody who writes anything- ever. The English Grammar ebook takes grammar back to basics to help confirm correct use of grammar. Topics that are covered within this course include 1/ Introduction- the components of language, 2/ Types of words, 3/ Punctuation, 4/ Upper and lower case, abbreviations, numbers, bullet points and 5/ Using words together.
Professional Practice for ConsultantsExplore becoming a consultant. This ebook contains chapters on how to be a consultant, packaging your services, delivering the services, building your resources, finding the work and getting the job, planning and ethics.
Professional WritingProfessional writing is any writing that you are being paid for. It can include fiction writing, a best-selling book, articles in a magazine, articles in a newspaper, blogs for companies, technical manuals or procedure manuals, copy for catalogues, newsletters, text books and other academic material and so on.
Creative WritingThe Creative Writing ebook can be useful for writing students or even professional writers to help improve their writing techniques and skills. The Creative Writing ebook is a fabulous starting point for budding writers. The topics that are covered within this book are an introduction to creative writing, Methodology and technique- the building blocks of writing, Genres, Creative non-fiction, creative writing techniques, developing your skill, building your career and a Glossary.